PMC has announced a partnership with UNICEF, The Kendeda Fund, and the Antenna Foundation Nepal to create and broadcast a 104-episode radio show in Nepal. The combined approach is designed to effectively generate widespread dialogue and positive social norms change on several key issues, including parental education and child marriage.
“We are very hopeful that this partnership and the new broadcast will motivate listeners toward positive change in the issues addressed in the show,” says PMC-Nepal Resident Representative Rajan Parajuli.
PMC is excited to report endline data on two shows from Zambia: Kwishilya ("Over the Horizon") and Siñalamba ("Breaking the Barrier"). We will share a few highlights here, but encourage readers to click the Read More button below for an in-depth report on the Zambia Community Radio Program.
Cost effectiveness is important to PMC, and the cost for these two shows in Zambia was approximately $3.25 USD to reach loyal listeners once or more per week for 1.5 years.
Nearly two in five (37%) Zambians aged 15-59 listened weekly to Kwishilya or Siñalamba, making them loyal listeners. This amounts to an estimated 710,315 Zambians.
Loyal listeners of Kwishilya and Siñalamba were 1.6 times more likely than non-listeners to approve of a couple using a family planning method to delay or avoid pregnancy.
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