A Radio Drama for Apes? PMC September eNews   |  View Online
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MONTHLY eNEWS
September 2018
A Grauer's gorilla peeks through the branches
 
 
SAVing APES WITH THE JANE GOODALL INSTITUTE

The Journal of Development Communication just published an article authored by three PMC employees, Kriss Barker, Fatou Jah, and Scott Connolly, titled "A Radio Drama for Apes? An Entertainment-Education Approach to Supporting Ape Conservation Through an Integrated Human Behaviour, Health, and Environment Serial Drama."
 
This article takes a look at PMC's role in supporting important Jane Goodall Institute objectives -- with impressive results. For example, listeners were 2.9 times more likely than non-listeners to say they had been involved in protecting animal species in the past year. Listeners were also two times more likely than non-listeners to say they had been involved in protecting the forest in the past year.
 
Photo by Carlos Drews courtesy of the Jane Goodall Institute.
 
 
 
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THEORY BEHIND PMC METHODOLOGY INCLUDED IN NEW HANDBOOK

A new handbook was released this summer written to be "a single reference resource for communication for development and social change." PMC was proud to be one of the featured contributors. The chapter "Broadcasting New Behavioral Norms: Theories Underlying the Entertainment-Education Method" was written by PMC's Vice President for International Programs, Kriss Barker. The book chapter itself is behind a paywall, but the concepts can be explored by investigating PMC's Theory of Change.
 
 
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