Delivering COVID-19 Messaging

A SAMPLING FROM PMC FIELD OFFICES

PMC’s field offices around the world have pivoted to adjust to the realities in their location. We know that basic testing, reporting, and other infrastructural issues, as well as political uncertainty, are variously at play in the low numbers of confirmed cases, which makes accurate information even more imperative. 

Epilogues
At the end of each episode of one of PMC's shows, there's the opportunity to leverage the popularity of that show and broadcast short messages (30-60 seconds) with COVID-19 information. Epilogues allow for repeated interaction with audiences (PMC shows extend over many months) with repetitive or evolving COVID-19 messaging.

Storyline Adaptation
In countries where PMC’s shows are still under production, insert COVID-19 messaging into the storylines. This maximizes the audience's pre-existing emotional connection with the characters and allows for role modeling difficult or awkward decisions, positive and negative repercussions, and cultural nuances.  

Marathon Broadcasts
Many countries have loyal audiences from past shows, and PMC can do a “marathon” rebroadcast to quickly reengage audiences and insert COVID-19 messages into the opening, close, breaks, or epilogues. Shows can be broadcast via existing PMC networks, community radio, social media, online streaming services like SoundCloud or YouTube, or distribution services such as Viamo.

Mini-series and Serialized PSAs
Using beloved characters from PMC’s shows to leverage pre-existing emotional connection with the characters, serialized content provides COVID-19 prevention and response messaging through short, entertaining stories that can be broadcast via existing PMC networks, community radio, social media, online streaming services like SoundCloud or YouTube, or distribution services such as Viamo.

Jingles 
Music from PMC’s shows, such as recognized and loved theme songs, can be used to create short TV or radio spots that highlight critical messages for audiences and broadcast via existing or expanded PMC broadcast networks.

Radio Talk Shows
Using beloved characters from PMC’s shows or trusted medical experts, or a combination of the two, COVID-19 prevention and response themes can be discussed to answer common questions and dispel myths and misinformation. Depending upon the country or region, PMC can construct and produce this programming as a live broadcast so audiences can call in with questions.

Radio Quizzes
Using characters from PMC’s shows to attract larger audiences, PMC can produce and disseminate COVID-19 quiz shows to dispel myths and provide accurate information. These shows can delve into critical information in an engaging format and can be broadcast via existing PMC networks, community radio, social media, online streaming services like SoundCloud or YouTube, or distribution services such as Viamo.

Variety of Media Tools As Needed
PMC is a creative content producer with employees around the globe who think creatively. These minds can deploy tools to reinforce messaging as it evolves. For instance, PMC immediately began editing the popular theme songs of our currently broadcasting shows into fun 20-second clips and making them available for easy download to help people enjoy (and properly time) the necessary handwashing in the face of COVID-19. 

PMC CONSISTENTLY DELIVERS RESULTS

In Papua New Guinea, listeners were 1.9 times more likely than non-listeners to utilize family violence-related services.