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Delivering COVID-19 Messaging

 

Providing a trusted voice for high-risk audiences with messages that make a difference.



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PMC Can Help You Rapidly Disseminate COVID-19 Information to Dispel Myths and Misinformation

Whether you are a government, a bilateral or multi-lateral organization, or an international NGO, Population Media Center (PMC) has a pre-existing network of broadcast partners and audiences captivated by our TV and radio shows that can help you provide accurate information about COVID-19 immediately and efficiently.

PMC creates long-running, entertaining shows that shift attitudes and behaviors on the rights of women and girls, environmental protection, and population growth. Many issues PMC focuses on are essential during this pandemic and will be compounded during and after COVID-19, such as WASH programs, child marriage, and domestic violence.

PMC has been collaborating with local health ministries and other trusted information sources like the World Health Organization and UNICEF, to create new content with prevention messaging in local languages around the world. With your support, we can do more.

 

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A SAMPLING FROM PMC FIELD OFFICES

PMC’s field offices around the world have pivoted to adjust to the realities in their location. We know that basic testing, reporting, and other infrastructural issues, as well as political uncertainty, are variously at play in the low numbers of confirmed cases, which makes accurate information even more imperative. 

 

Epilogues
At the end of each episode of one of PMC's shows, there's the opportunity to leverage the popularity of that show and broadcast short messages (30-60 seconds) with COVID-19 information. Epilogues allow for repeated interaction with audiences (PMC shows extend over many months) with repetitive or evolving COVID-19 messaging.


Storyline Adaptation

In countries where PMC’s shows are still under production, insert COVID-19 messaging into the storylines. This maximizes the audience's pre-existing emotional connection with the characters and allows for role modeling difficult or awkward decisions, positive and negative repercussions, and cultural nuances.  


Marathon Broadcasts
Many countries have loyal audiences from past shows, and PMC can do a “marathon” rebroadcast to quickly reengage audiences and insert COVID-19 messages into the opening, close, breaks, or epilogues. Shows can be broadcast via existing PMC networks, community radio, social media, online streaming services like SoundCloud or YouTube, or distribution services such as Viamo.


Mini-series and Serialized PSAs
Using beloved characters from PMC’s shows to leverage pre-existing emotional connection with the characters, serialized content provides COVID-19 prevention and response messaging through short, entertaining stories that can be broadcast via existing PMC networks, community radio, social media, online streaming services like SoundCloud or YouTube, or distribution services such as Viamo.


Jingles 
Music from PMC’s shows, such as recognized and loved theme songs, can be used to create short TV or radio spots that highlight critical messages for audiences and broadcast via existing or expanded PMC broadcast networks.


Radio Talk Shows
Using beloved characters from PMC’s shows or trusted medical experts, or a combination of the two, COVID-19 prevention and response themes can be discussed to answer common questions and dispel myths and misinformation. Depending upon the country or region, PMC can construct and produce this programming as a live broadcast so audiences can call in with questions.


Radio Quizzes
Using characters from PMC’s shows to attract larger audiences, PMC can produce and disseminate COVID-19 quiz shows to dispel myths and provide accurate information. These shows can delve into critical information in an engaging format and can be broadcast via existing PMC networks, community radio, social media, online streaming services like SoundCloud or YouTube, or distribution services such as Viamo.


Variety of Media Tools As Needed
PMC is a creative content producer with employees around the globe who think creatively. These minds can deploy tools to reinforce messaging as it evolves. For instance, PMC immediately began editing the popular theme songs of our currently broadcasting shows into fun 20-second clips and making them available for easy download to help people enjoy (and properly time) the necessary handwashing in the face of COVID-19. 

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PMC CONSISTENTLY DELIVERS RESULTS


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In Papua New Guinea, listeners were 1.9 times more likely than non-listeners to utilize family violence-related services.

In Sierra Leone, 50% of clinic clients cited PMC's broadcast as motivation for seeking services.

In Burundi, listeners were 1.5 times more likely than non-listeners to correctly state that it is critical to handwash with soap and water after helping a sick person.

HOW DO PMC SHOWS CATALYZE POWERFUL CHANGE?

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NEWS RELATED TO COVID-19

PMC President and Founder Bill Ryerson

A MESSAGE FROM BILL RYERSON, PRESIDENT AND FOUNDER OF POPULATION MEDIA CENTER

Dear friends of PMC, In light of the growing concerns around COVID-19, we at PMC are adapting our current practices to ensure the health and safety of our workforce, our partners, and the communities around us. Read More

 

 

Coronavirus zoomed in A GLOBAL PANDEMIC WITH LOCAL NUANCES: PMC PROVIDES A TRUSTED VOICE FOR HIGH-RISK AUDIENCES

The truth is, viruses like COVID-19 don’t care about where you live, your gender, or your socio-economic status. But where you live, your gender, and your socio-economic status certainly impact your risk for contracting this virus. Read More

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