PMC's vision is "A Sustainable Planet with Equal Rights for All." Our work has a unique capacity for reliably and consistently impacting attitudes, knowledge, behaviors, and social norms around major global sustainability challenges. The three issue-areas below are ones we see as especially important to an equitable and healthy future. They are complex, difficult, and inter-related. But, that is why we are here: to achieve success on challenging problems. To date, PMC has positively impacted 500 million people in more than 50 countries around the world. PMC produces theory-driven, social and behavior change communications products - often in the form of dramatic, entertaining stories. Social Learning and Social Cognitive theories play a central role in our efforts. According to these theories, much of human behavior is learned through observation of role models, whether in person or through fictional media.
The planet and its resources cannot support continual population growth. PMC tackles complex social factors contributing to ongoing population growth. Our programs work to correct misinformation and myths about the safety and efficacy of modern contraception, improve the status of women, and lower ideal family size.
Today, because of human behaviors, the biosphere is in deep trouble. Using a combination of role-modelling, social learning theory, and entertainment, PMC works to motivate meaningful, long-lasting change in human behaviors and relationships with the natural world. For example, we promote biodiversity and habitat conservation, forest management, and climate change adaptation.
Around the world, women and girls suffer from normative prejudices and institutional discrimination in health, education, political representation, and labor markets. This prejudice is often extreme: gender-based violence, forced marriage, denial of education. PMC addresses these and related injustices with our behavior change theory and inspirational stories.
A 2016 study in 35 developing countries showed that children born into families with four or fewer children had an average life expectancy that was 3.1 years longer than other children.
In Brazil, one of the most dramatic examples, mothers now have 1.7 children on average – down from 6.3 children in 1960.
Listeners of PMC’s radio serial drama,
Umurage Urukwiyewere 1.5x more likely than non-listeners to cite population growth as a primary cause of environmental degradation & loss of gorilla habitat.
Slowing population growth could provide 16–29% of the emissions reductions suggested to be necessary by 2050 to avoid dangerous climate change.
About 15 billion trees are killed each year, with only 5 billion trees regenerated. The net annual loss of 10 billion trees figures out to 27.3 million trees killed every 24 hours – or 19,000 per minute.
By mid-century, there will be an estimated addition of 25 million kilometers of paved roads globally – enough to encircle the Earth more than 600 times. Ninety percent of these new roads will be in places that sustain the planet's most biologically rich and environmentally important ecosystems.
Since 1990, the world has seen a 44% decline in the maternal death ratio – an enormous achievement. But in spite of these gains, some 830 women still die every day from causes related to pregnancy or childbirth. This is about one woman every two minutes. Clearly, there is more work to be done.
Iran implemented one of the most successful family planning programs in the world history, with 64% decline in total fertility rate (TFR) between 1986 and 2000. Girls education, contraceptive counseling and role modeling the benefits of small family size were key attributes of the success.
Each day, more than 41,000 girls worldwide are married while still children, often before they are physically and emotionally ready to become wives and mothers.